In the January Issue
What's New At Reddaway
News & Other Stories
Industry News
Tips to Make Your Life Easier
By Way Of The Highway
Get started shipping with Reddaway today
--Contact us via email to have an account manager help today

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--Via phone (1-888-420-8960)

--Find the Reddaway service center nearest your location

Experience regional expertise with Reddaway.

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Winter safe driving tips: 1-2
#1 Watch for black ice
Black ice is a dangerous road condition. It is a thin layer of transparent ice that forms when the temperature is close to freezing and sometimes makes the road look slightly wet.

It is difficult to spot, so when the temperature gets close to freezing, look for the clues: ice build-up on the mirror, antenna or top corners of the windshield.

#2 Use extra caution when approaching bridges
Elevated structures, such as bridges and highway overpasses, usually freeze first, and many are not treated with ice or snow-melt materials (salt, sand) like the rest of the road. Many vehicles travel fine on the highway but on a bridge--they spin out of control.

Black ice is often found on bridges.

Find out about our proactive weather service alerts.

Winter safe driving tips: 1-2

Save those shipments from freezing!

Mark your shipments and bills of lading with "Protect From Freezing" to receive specialized freeze protection services.

--Available on inter-mountain direct service points
--Pickups made Monday through Thursday for next day lanes
--Service features technically-engineered and environmentally-friendly CargoQuilt® covers

Get started today!

Save those shipments from freezing

Every shipment is a priority!

As the next-day leader in the West, Reddaway offers comprehensive next-day service, including intra-CA; on-time performance that surpasses all published industry averages; and superior damage-free handling.

Check it out!

Every shipment is a priority!

Are you a Reddaway Rewards member?

Rewards members enjoy special savings when they ship more with Reddaway.

To learn about Reddaway Rewards, talk with your Reddaway account manager today.

Now all next-day delivery shipments within the Reddaway network count toward Rewards points.

Find out more.

Get the latest looks!

Check out our updated Reddaway merchandise, now available at the Reddaway Company Store.

Shirts, caps, gloves . . . our online store offers handy reminders to make Reddaway your first choice for fast, efficient, claim-free service.

Updated Reddaway merchandise


You can read back issues of Reddaway Today by going to our archives.

Reddaway Today archives

Have a question or comment?

Just let us know!

Question or comment? Let us know!

What's New At Reddaway
Why your inbound matters

Why your inbound mattersAt Reddaway, we don't tell you what we offer until we ask what you need. Increasingly, you are telling us you need more control over costs while maintaining the highest service levels.

Reducing inventory-carrying costs by taking control of your inbound transportation achieves both objectives.

When your purchase orders specify Reddaway, you gain more than better transportation rates based on both outbound and inbound volume. You can see shipments moving from origin in your supply chain, giving you multiple points of efficiency.

For example, online visibility to shipment status:

  • Keeps you abreast of freight movement details
  • Provides foresight to effectively plan, schedule and control production
  • Helps to coordinate return of surplus goods
  • Improves ability to measure and monitor vendor compliance to shipping windows and schedules for enhanced cost controls, better labor planning and reduced administrative work

Along with giving you more options for routing decisions, visibility to inbound shipments also lets you schedule your operations with confidence

Our networksystems and equipment are built to meet your expectations for next-day deliveries. We continue to bring our next-day expertise to new markets where customers are asking for faster transit, especially California.

In addition to being the leader in next-day delivery in the region with award-winning service, Reddaway also offers multiple options for guaranteed and expedited deliveries. That means flexibility for your supply chain timed to your specific needs!

Tell us what you need. Your Reddaway account manager is ready to help develop your best shipping solutions.

For more information on Reddaway value and service for your inbound transportation, call us at 1-888-420-8960 or visit us online.

News & Other Stories
Four new next-day lanes to/from CA

Four new California citiesWith four new next-day lanes, Reddaway now has more ways to help you ride the wave to a better supply chain.

We've launched a new next-day service to and from Las Vegas and key markets in northern California.

Overnight deliveries are now available between Las Vegas and facilities in Oakland, Sacramento, San Jose, and Stockton.

Shipment delivery a day after pickup is a true competitive advantage for our customers. We continue to expand our next-day capabilities to meet increasing demand.

Earlier this year, Reddaway began next-day service between Las Vegas and Bakersfield and Fresno, California.

With more next-day lanes and high-quality service, nobody can handle shipments to, from and within California like Reddaway. In fact, shipments moving to and from California are delivered next-day on more than 80 percent of our shipping lanes.

Four new California metro areas with one epic speed--next-day--to/from Las Vegas! That's totally California!

For more information on our California capabilities or to schedule a shipment--call 1-888-420-8960--or visit us online.

Reddaway saves the day

Sacramento Operations Manager Damon DavidsonAn over 97 percent on-time delivery rate doesn't come easily, and no one knows that better than Reddaway.

As the regional leader in next-day service, Reddaway is well accustomed to tight schedules, expedited shipments, and expert coordination. But even though it's "all in a day's work" for us here at Reddaway, on occasion it's nice to salute a job well done.

At Travis Air Force Base in CA, there was much saluting earlier this month with the grand opening of a newly renovated dining hall.

Anticipating a surge of traffic, Travis Air Force Base needed to increase their cache of dining necessities quickly. When faced with the need for a swift, next-day delivery of trays to the base, Cambro Manufacturing's Gary Stephens turned to Reddaway: "Reddaway is different because they have reps that care. No automated routing system will ever be able to weigh the importance of one delivery to a single customer on a given day."

When Friday came and the delivery looked uncertain, account representative Randy Gardner and the rest of the California team leapt into action: "We usually go to the base no more than twice a week, but they needed the shipment next-day. We want to take care of our customers the right way."

With little notice, Sacramento Operations Manager Damon Davidson (in photo) had the shipment of trays on the road with the first schedule out of town on Friday. That same afternoon, the truck pulled into the Travis Air Force Base and unloaded the guarantee of a grand opening without a hitch.

Cambro Manufacturing's Gary Stephens took note: "The whole Reddaway team pulled together in the clutch for us and our customer."

For 18 years and running, Reddaway has been the proud recipient of the Logistics Management Quest for Quality Award precisely because of such commitment to its customers. And it isn't simply a few tight deadlines that make us great--it's the vast quantity of goods moving all across the region--quickly, safely, on-time--every single day.

At Reddaway, superior service isn't exemplary--it's natural.

So whatever your cargo, and wherever it's headed, you can be sure it will arrive on time and claim-free. In our minds, it's the only way to do business.

Delivering an exceptional customer experience

Denise Richards, customer solutions specialistDenise Richards, customer solutions specialist at Reddaway's Clackamas, OR headquarters, is a "Jill of many trades."

Her varied responsibilities from customer code setup and EDI implementation to handling billing, claims, service and pricing issues, and more have at least one thing in common: Denise faces challenges head-on and finds resolution.

She is utilized by just about every department within Reddaway from claims, customer care, operations and sales to the officer group and terminals' staff.

"For example, I create many of the service reports for our customers," explains Denise. "I also handle web support, helping with account activation. I show our customers where our tutorials are and how to use our website. If they're having issues with the website, I troubleshoot for them or find a resource that can help them if it's above my abilities."

In addition to corporate account support, Denise is part of operations.

"A new customer may require a liftgate for every shipment. Or, every shipment may need a delivery appointment. That means I have to reach out as part of a team, to everybody in every terminal who is going to touch that freight and say, 'We've got a special situation, and this is what we need.' We take a proactive approach, tracking those accounts for anywhere from 30-90 days to make sure everything is running smoothly.

"In my position, I have to reach out and work with a lot of people. It feels good to be able to fix things," says Denise.

Denise is just one example of the people and service that keep customers coming back to Reddaway.

Experience Reddaway service for yourself. To schedule your next shipment, go to or call our Customer Care Group at 1-888-420-8960.

Industry News
Cass Freight Index flat in December

Cass Freight IndexThe Cass Freight Index is a closely watched barometer of the freight transportation sector. In its most recent report, Cass reported that it was flat from November to December, a positive development considering historical drop-offs in volume in the final month of the year.

However, Cass did show that overall freight volumes were slower than the third quarter of 2011, falling 12 percent in the quarter.

With this was an increase in expenditures on freight services--up more than 18 percent over the same period in 2010. The full Cass report including readings on shipments and expenditures on transportation is available online.

Contrast: Ceridian Trucking Index up .2%

Contrast: Ceridian Trucking Index up .2%In contrast to the Cass Freight Index, it is worth reporting that the Ceridian Trucking Index was up .2 percent in December.

The Ceridian index measures diesel expenditures by trucking firms through a point-of-sale capture system. Given that many of these companies are independent and small truckload providers, we believe that it shows a heavier leaning on the truckload sector.

Therefore, truckload volumes were up in December--a surprise based on historical trends in the sector (typically, retailers will load smaller loads going into the final month of the year). This could be a bigger representation of growth in the automotive and heavy machinery sectors. Find out more.

Trucking Industry not expected to add capacity

Trucking Industry not expected to add capacityA report issued by Transport Capital Partners shows that despite increases in volume across a number of trucking segments, operating costs and lack of sufficient capital will force trucking companies to keep expansion plans in check for 2012.

The need to invest in capital equipment will happen in phases, with an initial phase coming if fuel costs continue to rise (specifically in the truckload segment).

LTL companies are expected to keep capacity tight to improve margins in the near term. Get additional details.

Tips to Make Your Life Easier
Keep the cold off your cargo

Keep the cold off your cargo

As the winter progresses, ensure that your freezable freight is kept safe with Reddaway's Freeze Protection Service.

With years of experience handling all manner of temperature sensitive materials, you can be confident that Reddaway will keep your cargo cozy.

On your bill of lading, under "Special Instructions," simply write "Protect from Freezing" and we'll make sure it stays above 32 degrees Fahrenheit for the duration of its transit.  Protect from freezing

Yes, it really is that easy.

So how do we make it happen, you ask?

  • Technically engineered, environmentally friendly CargoQuilts® keep your shipment above 32 degrees Fahrenheit from pickup to delivery throughout the inter-mountain states.
  • Heated trailers available when needed.
  • The most next day lanes in the region, meaning less time in transit, and less exposure to the cold.
  • Pickups made Monday through Thursday for next day lanes.

And don't forget to sign up for our proactive service alert system.

Visit our service alert page to register today and receive updates regarding extreme weather by email.

Reddaway keeps you covered, no matter what kind of weather comes our way.

By way of the highway

Highlighting how trucking affects our lives, and the people who make it happen

According to the Bureau of Transportation Statistics, on a typical day in the United States about 32 million tons of goods valued at 25.2 billion dollars move via trucks on our nation's highways.

Here at Reddaway, we understand that at the core of those statistics are real, hardworking people--people who climb into a truck cab every day to keep America's gears turning. That's why we have created this new series "By Way of the Highway"--to honor the people who transport the goods we need to survive. 

Reddaway driver John Lopez starts his days at the Denver, CO terminal at 7am, breaking trailers and preparing for his daily run. By 10am he's in Boulder, CO making deliveries, pick-ups, and sharing his winning smile with valued customers and friends. By 6pm he's on the road again, making the hour drive back home to Denver.

John Lopez, Colorado State Straight Truck Champion 2011 and 2010John has been running this route for 16 years, and shows no signs of tiring. Compelled by the people he meets, the freedom of the open road, and a love of service, he plans on staying with Reddaway for many years to come.

"Ultimately, I love what I do. You get to meet new people every day, and you're on the open road seeing new places. I love the freedom, and knowing that people rely on you and trust you to do your job."

He takes pleasure in that responsibility, and makes it his mission for all his deliveries to be made safely and on time. It's his passion for service that makes him a true Reddaway professional driver, and his passion for trucking that keeps him smiling through the long days.

John's passion for trucking began over 18 years ago when he changed careers and joined Reddaway's Denver terminal as a dockworker: "I kind of fell into driving. I left a high-stress, white-collar job to become a dockworker and found that I loved driving and the type of people associated with it."

Though he simply "fell into driving" all those years ago--John Lopez is one of the best there is behind the wheel of a big rig.

In the past two years he's collected three trophies from state and national level truck driving safety competitions. Last August he took third place in the Straight Truck category at the National Truck Driving Competition, and prior to that was named Colorado State Straight Truck Champion for two years in a row (2010, 2011).

When asked what it takes to be a champion level driver, John said it's important to never stop learning: "For me, it's the ability to handle the stress on the road . . . and the willingness to always learn more. I think I've learned a lot competing in the NTDC. It teaches safety and helps you to refine your skills."

John understands that excellence requires commitment and constant improvement, and that's why he's stuck with Reddaway for so long.

He explained that Reddaway's commitment to their customers and their service values put them ahead of the pack: "I think what makes Reddaway so special is the way they treat their employees and customers as friends and family. It doesn't matter if you are a dockworker or a CEO of a major customer--we're all still friends and family. And you take care of family."

We at Reddaway are proud to have John Lopez in our family. His commitment to excellence, safety, and service are what allow us to remain leaders in next-day, claim-free service in our region.

Like John Lopez, we understand that it's all about the people. So when we see our over 97 percent on-time delivery rate, we don't just see numbers--we see employee commitment.

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regional expertise: leaders in next-day delivery | quality handling | on-time performance