In the February Issue
What's new at Reddaway
News & other stories
Industry news
Tips to make your life easier
By way of the highway
Get started shipping with Reddaway today
--Contact us via email to have an account manager help today

--Our Reddaway website (

--Via phone (1-888-420-8960)

--Find the Reddaway service center nearest your location

Experience regional expertise with Reddaway.

View our downloadable regional service map below.

Regional Service Map

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We hope you had a happy Valentine's Day

To the world,
your shipment is
one of many.

To us,
your shipment is
our world.

And in our world,
nothing says love
like best-in-class service!

We love our customers!


Winter safe driving tip: 3
Tip #3: Stay safe in the sun

Even on the clearest of days, your commute could become treacherous due to sun glare.

Safeguard your vision by avoiding vinyl cleaners that give your dash a glossy finish, and by wearing polarized sunglasses.

Remember, your vision is your greatest asset behind the wheel.

Protect it!

Prepare for the day ahead. Find out about our proactive weather/service alerts.

Receive email alerts when weather may affect Reddaway shipping schedules.

Receive email alerts when weather may affect Reddaway shipping schedules.

Spring forward and be safer!

Daylight Saving Time
begins March 11.

It will be here before you know it--mark your calendar so you are springing forward on the 11th.

The time change is also a good time to check the batteries in your home's smoke and carbon monoxide alarms.

Keep your home safe.

Spring forward and be safer!


Save those shipments from freezing!

Mark your shipments and bills of lading with "Protect From Freezing" to receive specialized freeze protection services.

--Available on inter-mountain direct service points
--Pickups made Monday through Thursday for next day lanes
--Service features technically-engineered and environmentally-friendly CargoQuilt® covers

Get started today!

Save those shipments from freezing

Every shipment is a priority!

As the next-day leader in the West, Reddaway offers comprehensive next-day service, including intra-CA; on-time performance that surpasses all published industry averages; and superior damage-free handling.

Check it out!

Every shipment is a priority!

Are you a Reddaway Rewards member?

Rewards members enjoy special savings when they ship more with Reddaway.

To learn about Reddaway Rewards, talk with your Reddaway account manager today.

Now all next-day delivery shipments within the Reddaway network count toward Rewards points.

Find out more.

Get the latest looks!

Check out our updated Reddaway merchandise, now available at the Reddaway Company Store.

Shirts, caps, gloves . . . our online store offers handy reminders to make Reddaway your first choice for fast, efficient, claim-free service.

Updated Reddaway merchandise


You can read back issues of Reddaway Today by going to our archives.

Reddaway Today archives

Have a question or comment?

Just let us know!

Question or comment? Let us know!

What's new at Reddaway
The best supporting cast for your next-day shipments

Best in next-dayAnd the award goes to
 . . . you for best supply-chain performance in the next-day category. Behind your success is the best supporting cast a shipper can have: Reddaway.

Our script was first penned over 90 years ago. Back then, our next-day business was based on the 16-mile trek from Portland to Oregon City.

Today, the script we follow brings vast next-day coverage, extremely reliable on-time service and a claim ratio that's about half the industry average to your distribution.

Our efficient service center network in the Pacific Northwest, Southwest and inter-mountain region creates opportunities to expand next-day capabilities. In fact, we started off the new year with a new California  offering: overnight deliveries between Las Vegas and Oakland, Sacramento, San Jose and Stockton.

For standard service shipments, our over 97 percent on-time performance is a leader in the industry. Delivery quality is likewise exceptional with 99.2 percent claim-free service.

When the pressure is on you to meet must-arrive-by-date (MABD) delivery windows or other requirements from your customers, we can easily tweak our script to accommodate.

Your options for expedited and guaranteed deliveries include guaranteed by 9 a.m., noon, and 3:30 p.m. and four levels of guaranteed shipment delivery windows.

For more than 90 years, Reddaway has excelled at next-day delivery with award-winning service.

Your Reddaway account manager is eager to develop solutions that bring breakout performance to your shipping.

To put the Reddaway cast of regional next-day experts to work for your supply chain, go online or call 1.888.420.8960.

News & other stories
New mobile app for Reddaway customers

Enjoy improved efficiency and productivity

Reddaway's new mobile appReddaway's new mobile app provides customers instant and convenient on-the-go access to real-time shipment tracking and monitoring as well as the latest Reddaway news.

The new mobile tool is free and comes in the two most popular platforms--iOS and Android--in addition to a mobile web version that virtually everyone can access. 

"We're trying to make this as accessible to as many people as we can," said Reddaway President and CEO T.J. O'Connor. "The ability to track shipments in real time--anywhere, anytime--really empowers our customers, opening the door to better and faster decision-making, increased responsiveness and improved productivity."

Its time-saving convenience is the first benefit Reddaway customers will see. Customers will be able to track their shipments on the go, wherever they are. All they need is the PRO, BOL or PO number for a given shipment.

Reddaway initially incorporated shipment tracking and news into the mobile app since those are the most frequented areas of its website. New features, such as the option to find service center locations, will be added in the coming months.

To download the new Reddaway mobile app, please visit us online.

Counting down the minutes to delivery?

Counting down the minutes to deliveryWhen every minute counts, next-day delivery from Reddaway is just the thing to make time and your shipments move a little faster, especially between Las Vegas and northern California markets.

In January, we launched a new next-day service to and from Las Vegas and key markets in northern California. Overnight deliveries are now available between Las Vegas and Oakland, SacramentoSan Jose and Stockton.

Our newest offering comes on the heels of next-day service between Las Vegas and Bakersfield and Fresno, CA, which began in the fall of 2011.

When you are counting down the minutes to delivery, count on industry-leading speed, reliability and expertise to, from and within California from Reddaway:

  • Speed: Shipments moving to and from California are delivered next-day on more than 80 percent of our shipping lanes.
  • Reliability: We offer more guaranteed and expedited options, including 9 a.m., noon and 3:30 p.m. and window deliveries.
  • Comprehensive: Our door-to-door ocean and cross-border services will get your shipments to HawaiiAlaska and Canada.

Shipment delivery a day after pickup is a true competitive advantage. To learn more about how Reddaway can ship to, from and within California, visit us online or call 1.888.420.8960.

Guaranteed greatness

Guaranteed greatnessWhat's in a guarantee? We all know what it's supposed to mean, but the term is often bandied about without respect for that meaning.

But we at Reddaway like to choose our words carefully. That's why when we say "guaranteed service," we mean exactly that. And with over 97 percent on-time delivery, our guarantee stands up to Webster's most stringent definitions.

Not only do we stand by our word, but we provide you with flexibility to accommodate your precise delivery needs.

Our guaranteed service includes options for deliveries before 9 a.m., noon, or 3:30 p.m.; and our window services include single and multi-hour windows, as well as single and multi-day.

With so many options, and a track record of success, you can be certain that Reddaway will get you what you need, exactly when you need it.

But we aren't satisfied by simply being on time. In addition to efficiency and reliability, we strive to be the best in likeability. And the only way to do that, is to have the best employees in the business.

Travis Henderson, Seattle city driverTake safety award-winning Seattle city driver Travis Henderson, for example. When he was tasked with making a residential window delivery, he didn't stop at just making the window. Travis went a little above and beyond the call of duty by backing his trailer up a narrow, winding driveway to spare his customers some heavy lifting.

Travis' courteousness, skill, and service left such an impression on the customers that they were compelled to write a letter applauding his efforts (shared below).

Though in Travis' mind, it was just another day on the road: "It was a huge surprise to get that letter. It's nice to get that kind of recognition, but I was just doing my job. I just want people to have a pleasant experience with Reddaway. It makes their days better . . . and mine, too."

At Reddaway, we feel that great people make a great organization, and having people like Travis Henderson on our team makes all of our days better.

Visit us online for more information on our guaranteed services.

A customer had this to say . . .

"I would like to let you know about the excellent service my wife and I received from your driver Travis Henderson (Seattle, WA). Mr. Henderson delivered a gun safe to our home on Tues., Jan. 10, 2012. 

Mr. Henderson arrived within the scheduled delivery window. He was very courteous and professional. My father is a retired Teamster truck driver, and I know a little about what it takes to drive tractors with large trailers. Mr. Henderson is a pro and easily maneuvered his rig, reversing it up our narrow and steep driveway. Parking his truck in our driveway not only made it much easier for my wife and I to get the very heavy safe into our home, it did not impact traffic in our neighborhood, which also has narrow, hilly streets with limited visibility. 

After the safe was removed from the truck, Mr. Henderson gave us a suggestion on how to secure and move it safely on the hand-truck we rented. He was patient with us as we inspected and signed for the delivery. We were so impressed with his attitude and service that we offered him a tip. He politely refused, as he did our offer of something to drink and use of our restroom. He thanked us for our business and was in and out within twenty minutes!

A most pleasant experience. 

Please accept our thanks to your company and to Mr. Henderson for a job well done. I will also be writing to the place I purchased the safe and the company I purchased the safe from to let them know about the quality service provided by Reddaway."

Best regards,
Randall "Gill" G., Everett, WA

Honing the tools for success

Just as you can't expect to catch fish with a broken rod, you can't expect to make deliveries with a faulty trailer.

That's why Greg Newland takes his job as equipment manager at the Reddaway garage operation in Fontana, CA very seriously. With over 20 years in the shipping industry, Greg knows what it takes to keep the wheels turning, and he is focused in his efforts to do so.

Greg Newland was born and raised on a farm in Kentucky, where a strong work ethic was instilled in him at an early age. That ethic was emboldened and solidified by his eight years of service in the Marine Corps, and he carries those values with him into the Fontana center every day.

"Every line of work requires discipline and motivation. The values that I grew up with provide me a sense of purpose and a desire to persevere and succeed."

That discipline and drive allows Greg Newland to help service one of the busiest terminals in the region. The shop keeps over 95% of its fleet available to the Fontana, CA terminal daily, and though it's no easy task, Greg and the team get the job done. Even more importantly, they get it done safely.
Reddaway Fontana, CA
The Fontana shop has worked over 1,011 days without a single lost-time injury, which is no small feat considering the heavy machinery and materials involved. Team Fontana cherishes that number. "I'm very proud of that record. My team is very proud of that record, and we plan on protecting it."

By servicing the busiest terminal in the California region, and doing it well, the Fontana, CA team helps Reddaway to keep California covered. More next-day lanesguaranteed service options, and comprehensive regional service wouldn't be possible without safe, reliable equipment.

Greg Newland understands that connection, and has created a mission statement for the shop that reflects it: "To provide operations with the tools they need to do their job and do it safely."
Greg Newland and Donnelle Herring
"I take pride in knowing that our drivers can get from point A to point B without worrying. Every shipment is critical, and what we do is ensure that our equipment won't cause injury or delays."

Reddaway's comprehensive California footprint is made possible by leaders like Greg, and their unwavering commitment to safety.

Greg explains: "I want to emphasize that it's not about what I've done but what our TEAM has done. No one can do these things on their own. We've done it together."

We believe that great shipping is founded upon great people and reliable equipment.

At Reddaway, the ideals of safety, speed, and reliability are paramount, and that's why we're confident knowing the Fontana team is on our side.

Together, we plan on remaining the very best in the west.

Delivering an exceptional customer experience

Naomi Gonzalez provides morning customer support and runs OS&D (over, short and damages) for California's Fresno and Santa Maria terminals. Best wishes to her as she celebrates her fifth anniversary with Reddaway this month!

Naomi Gonzalez, Fresno, CA"Naomi is the 'go to' person at her terminal," says Stuart Click, One Stop Logistics' national accounts manager. "I've worked several times with her on difficult pickups at Lidestri Foods, and she has unfailingly done an outstanding job. Naomi is also very cheerful, which is sometimes rare in this business."

"She knows taking care of the customer is the best thing to do from a company point of view," says Tim Sennett, terminal manager for FresnoSanta Maria and Bakersfield, CA. "And, she does very well with that. I've heard loud, upset people call on the phone. She listens to them, and she's able to calm them down. A lot of people don't comprehend the big picture. The way she understands and explains it to them, they can understand it. Then they actually calm down."

Explains Naomi, "I like to learn as much as I can from my manager and my sales reps so I know where to go for answers and can better help our customers."

Naomi likes the variety in her job. Every day is different.

It can be challenging to find a destination when delivering along the coast. Some areas might have an address that's not listed on a map or in GPS. A customer may provide driving directions to turn right at the oak tree, go up the road three miles and turn left at the pump. "Sketchy directions like those require careful communication with the driver," Naomi says.

Naomi may be working on a project or a report when a phone call comes in that can change the entire day. She answers her customers' questions and leaves them happy and satisfied.

"Naomi works well with people--both our internal and external customers. They know she gets things done," says Tim. "So when they have a problem, a lot of times they don't even call me, the terminal manager, they call her. She's proven herself in making solid decisions for the company."

Naomi is just one example of the people and service that keeps customers coming back to Reddaway.

Experience Reddaway service for yourself! To schedule your next shipment, go to or call our Customer Care Group at 1.888.420.8960.

Industry news
Consumer spending slows but savings increase

Consumer spending slows but savings increaseConsumer spending accounts for more than 70 percent of GDP and nearly all of the goods-moving segment of the U.S. economy (which is approximately $6.5 trillion annually).

Spending in December was essentially flat after rising in the previous two months. Household income was higher but rising energy, fuel, and food prices held retail sales down slightly.

Consumers increased their use of credit to make purchases on a broad scale--which some economists worry could reduce their ability to spend in the future if inflation on food and fuel increases while incomes remain somewhat flat. Consumer optimism, a barometer of sentiment, seemed to be improved across most districts in the U.S. for December. Find out more.

Thailand flooding could impact supply chain through 2014

Thailand flooding could impact supply chain through 2014Many U.S. supply chain managers may not think about the impact of Thailand flooding this year on the global supply chain, but 40 percent of the world's motherboards are produced in the country.

227 companies were under water this summer--and only 15 have resumed "normal" operations.

The impact on the U.S. supply chain and the movement of freight goods is significant. High-tech goods and components that utilize computer motherboards will see these disruptions continue.

And, if there is a risk that these flooding situations could continue for the next two years, many companies will decide to near-source in the West, Midwest, or upper northeast of the U.S. Some will also increase their sourcing in Mexico as a result--as long as disruptions from drug cartel violence are kept in check. Read more.

Key maritime freight metric falls

Key maritime freight metric fallsThe Baltic Dry Index is one of the oldest global freight indexes still in use today. It measures the cost to move goods across the most active maritime trade lanes in the world.

The index has plummeted over the past month to come in at 702 points as of January 30, 2012. For comparison, the index had a high of 11,000 points in the summer of 2008 and a low of 666 just six months later in the spring of 2009.

Today, analysts believe that the maritime sector has increased capacity far exceeding demand. In addition, there is a global slowing of raw material movement of goods with European countries at risk of going into recession.

Analysts believe that a number of maritime companies could be at risk of bankruptcy as a result of weaker global volumes and poor overcapacity situation in the bulk shipping sector. Get additional info.

Tips to make
your life easier
Planning a brighter future for your business

Planning a brighter future for your businessIn a world where the future seems closer to the present than ever before, it's important to remain quick on your feet, plan for your business's future, and arm yourself with the tools necessary for success.

Any business that expects to survive must also be able to expect what the years to come might bring.

Remaining dynamic and proactive is a business's best offense and defense against its competitors and ever-changing markets.

By employing the most effective and up-to-date tools, your business is better equipped to succeed.

At Reddaway, we've set our sights to the future in many ways, including our new mobile app.

By providing on-the-go, real-time shipment tracking and monitoring, we seek to help you better manage your business.

And as the face of the future continues to shift and change, we will be improving our application with additional capabilities, and user-feedback driven updates.

Find out more or download the app.

By way of the highway

Highlighting how trucking affects our lives, and the people who make it happen

According to the Bureau of Transportation Statistics, on a typical day in the United States about 32 million tons of goods valued at 25.2 billion dollars move via trucks on our nation's highways.

Here at Reddaway, we understand that at the core of those statistics are real, hardworking people--people who climb into a truck cab every day to keep America's gears turning. That's why we have created this new series "By Way of the Highway"--to honor the people who transport the goods we need to survive. 

As a child, Reddaway driver Arturo (Art) Ayala (Orange, CA) would sit with his friends in his front yard and watch trucks as they made deliveries to the grocery store across the street. With wide eyes they'd watch the trucks come and go, and listen to the bustle of workers loading freight.

Not long after those days, Art would find himself behind the wheel of a big rig himself. In 1977, at the age of 18, Arturo received his Class 1 Commercial Driver's License, and has been driving trucks ever since.

Arturo Ayala, Orange, CAMore than 34 years later, Art has set himself apart as a model driver, racking up well over 2 million miles of accident-free service. When asked what it takes to handle a big rig safely, Arturo responded without hesitation, "Patience and awareness. Don't rush. Don't get upset. Try to anticipate what others around you are going to do. Always keep your cool, and just be nice."

As we all know, sometimes it's hard to keep your cool on the road, but Art explains his ability to do so simply: "I want to get home after every run. I have a five-year-old daughter waiting at home for me every day, and I'm always thinking about her."

With his wife and two children always in his thoughts, Art truly values safety, and that's one of the reasons he enjoys working with Reddaway. "I've worked with other companies in the past where I'd get in my truck and have to cross my fingers. Reddaway always keeps its equipment in tip-top shape, and they know that their drivers need proper rest."

Proper rest is important for Art, as his route is a triple run starting at 10 p.m. from Orange, CA to Las Vegas, NV, and then on to Cedar City, UT. He spends an average of ten hours a night on the road and is home every other day.

For some, that kind of schedule might be unappealing, but not for Art. He loves truck driving and the freedom it provides. He cherishes the responsibility and trust given to him every time he gets behind the wheel, and enjoys being a part of the Reddaway team.

"I never get up and think, 'Oh no, I have to go to work!' I come to work every day with a smile on my face. I'd rather work here than anywhere else. The people are great. I make a good living, and I'm never gone long enough for my wife to miss me."

With a positive attitude that is famous at the Orange, CA terminal, and a commitment to safety, Arturo Ayala exemplifies what we value most at Reddaway. With drivers like Art on our team, we know that we can continue to be the best in the region in safety, reliability, and customer service.

And if you happen to see Art along his route, make sure to say "Hi!" because you're bound to like him. As his terminal manager, Bob Bohi, puts it: "everyone does."

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