In the April Issue
What's new at Reddaway
News & other stories
Industry news
Tips to make your life easier
By way of the highway
Get started shipping with Reddaway today
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Striding into Spring . . . OR . . . No luck required

On St. Patrick's Day (3/17/12) Reddaway Senior Account Manager, Ralph Nicolino, participated in the Lucky 13 Half-Marathon in Davis, CA, where he beat his personal record by a full 1m45secs per mile.

In addition to the charitable element, Ralph loves running for how it improves his life--both physically and mentally.

"Running has changed the way I approach life, both in understanding what it means to stay healthy as I get older, and my way of thinking in my career. It gives me a more positive attitude about myself in all aspects of my life."

Reddaway Senior Account Manager, Ralph Nicolino and Reddaway Account Manager, Tim Baird

Also pictured here is Reddaway Account Manager, Tim Baird (left). An avid runner, Tim Baird urged Ralph to put on the running shoes. "Tim helped me understand the benefits of running and living a healthy lifestyle."

Congratulations to Ralph and Tim for their dedication to service and their drive to get there faster!

Spring driving tip #1: Fun, sun, and safety hazards

The ushering in of warm weather is something we all look forward to, but spring poses a unique host of hazards when driving.

With more people outdoors, one should use extra caution--especially in residential areas.

Children at play, pedestrians, bicyclists, and pets are more likely to cross your path.

So take note of your periphery and stay alert!

Spring driving tip #1: Fun, sun, and safety hazards

Celebrate Earth Day 2012--Keep it beautiful!

Sunday, April 22, is Earth Day, a day intended to inspire awareness and appreciation for the natural environment on planet Earth.

The first Earth Day was observed on March 21, 1970 in San Francisco.

In 2009 the United Nations designated April 22 as International Mother Earth Day.

It is now celebrated worldwide in more than 175 countries.

Find out more.

Celebrate Earth Day 2012--Keep it beautiful!
National Arbor Day--April 27

Did you know?

National Arbor Day is April 27.

The first Arbor Day was celebrated in Nebraska in 1872.

An estimated one million trees were planted that day.

"Other holidays repose upon the past; Arbor Day proposes for the future." --J. Sterling Morton, founder of Arbor Day

Consider planting a tree--you'll celebrate life and clean the air.

It's a gift for future generations.

Find out more.

National Arbor Day--April 27

Every shipment is a priority!

As the next-day leader in the West, Reddaway offers comprehensive next-day service, including intra-CA; on-time performance that surpasses all published industry averages; and superior damage-free handling.

Check it out!

Every shipment is a priority!

Are you a Reddaway Rewards member?

Now earn Double-Point Credits on shipments using our inbound service.

Rewards members enjoy special savings when they ship more with Reddaway.

To learn about Reddaway Rewards, talk with your Reddaway account manager today.

Find out more.

Get the latest looks!

Check out our Reddaway merchandise, now available at the Reddaway Company Store.

COMING SOON: New items coming soon to the Reddaway Company Store. Watch the next issue for more info!

Shirts, caps, gloves . . . our online store offers handy reminders to make Reddaway your first choice for fast, efficient, claim-free service.

Updated Reddaway merchandise


You can read back issues of Reddaway Today by going to our archives.

Reddaway Today archives

Have a question or comment?

Just let us know!

Question or comment? Let us know!

What's new at Reddaway
A rolling warehouse for consumers

Next-day service to and from three Reddaway terminals in the heart of California provides food, energy and outdoor fun to eager consumers. 

A rolling warehouse for consumersThe terminals are FresnoSanta Maria and Bakersfield, all managed by Tim Sennett.

The three terminals are in California's Central Valley, a huge agricultural area known as the world's greatest garden. Deliveries a day after pickup are an advantage for growers and food processors.

At the Santa Maria facility, inbound products such as bottles, labels, chemicals and boxes are bound for the wineries on the coast. All are high-priority products moving on overnight lanes.

The Bakersfield area centers on oil production. "The oil fields rely on Reddaway to provide next-day delivery from the makers of drilling machinery out of Los Angeles and the heavy machinery from Reno," said Tim.

In the Golden State, any shipment related to outdoor recreation is a priority shipment needing next-day service.

"We have several motorcycle supply warehouses in and around Fresno, an outdoor clothing company, and a firm that makes and distributes hitches for vehicles. The Northern California  Valley and coastal areas have a large demand for outdoor goods as well, and they are all reachable in one day," said Tim.

Fresno, Santa Maria and Bakersfield are perfectly positioned to serve warehouses in Reno, which are within three to seven hours of the biggest California markets. All are next-day lanes.

"Reddaway drivers understand the importance of one-day service. Customers run out of product, place the order that night to a distribution center, and count on us to deliver it the next day. We have become the rolling warehouses for consumers," said Tim.

Reddaway is ready to serve your regional shipping needs with industry-leading speed, reliability and expertise to, from and within California. For more information on our California capabilities or to schedule a shipment call 1-888-420-8960 or go online.

News & other stories
Cultivating an exceptional delivery experience

Cultivating an exceptional delivery experienceGranite Seed is known for the exceptional quality of its seeds and erosion control products. Yet the Lehi, Utah-based company understands betters products are never enough. To gain a market advantage, its products have to arrive in the time and manner customers require--whatever the obstacles.

Numerous obstacles arose as Angela Sears of Granite Seed steered eleven trucks from Montana to Denver for a store opening in March.

"Weather, accidents and unforeseen incidents definitely put a crimp on staying on schedule for our opening," Angela said.

Fortunately, her company's shipments were on Reddaway trucks and Lori Ray, appointment clerk/customer service at the Reddaway terminal in Denver, CO was monitoring the move.

"Lori adjusted trucks, had multiple trailers dropped so we could stay on schedule, and really made my job a lot easier and helped greatly," explained Angela.

Responsiveness as well as flexibility are essential to successful deliveries. Lori offers both to her customers. "I appreciated Lori's timeliness, happy personality and willingness keep me abreast of all situations," said Angela.

"The one thing that Granite Seed gets from Reddaway that they can't get elsewhere is exceptional customer service," said Jim Whitbread, Denver service center manager. 

Added Jim, "Lori goes above and beyond for our customers and takes great pride in what she does. We have a great team in Denver, and Lori exemplifies what Denver and Reddaway are all about: great customer service coupled with great execution."

Our team of sales and customer service professionals is ready to find the best Reddaway solution for your on-time and damage-free regional LTL shipping needs. Call us at 1-888-420-8960 or go online.

Why stop at one?

Why stop at one?
Winning an award is a wonderful experience--winning a second or third award is even better.

In the past month, Reddaway has had the pleasure of accepting three separate awards for its sterling safety performance in 2011.

The California Trucking Association (CTA), and the Colorado Motor Carriers Association (CMCA) recognized Reddaway for its dedication to safety, making it abundantly clear that our drivers are doing things right.

On March 28, the CTA honored Reddaway with two distinguished awards at their annual Fleet Safety Awards Banquet in Sacramento, CA. Reddaway was the proud recipient of the "Charlie Giles Award for Most Improved Fleet Safety" in 2011 as well as the second place award for "Line Haul LTL Carrier over 7 Million Miles."

"Our Reddaway Professionals work tirelessly to uphold the highest levels of workplace and highway safety," said Reddaway Director of Safety Dave Yonemoto, who was in attendance to receive the awards. "And we are proud to receive such recognition for their effort. We aim to make this achievement just one of many landmarks on our continued pursuit of safety excellence."

To earn the awards, Reddaway competed against over 55 other companies across a number of safety criteria including accident ratios, policies and procedures, and training programs.

Our safety expertise did not go unnoticed in Colorado either. The Colorado Motor Carriers Association awarded Reddaway with 3rd place honors in the Less than Truckload-Less than 3 Million Miles category of their annual Fleet Safety Contest held April 13 in Denver, CO.

"At Reddaway, safety is paramount," said Reddaway president, TJ O'Connor. "With that commitment comes the assurance that our employees are safe, our customers are satisfied, and the roadway is a better place for everyone. We are honored to receive these awards, and we seek to continue our efforts to keep this region's highways as safe as they can be."

It goes without saying that with award-winning safety comes award-winning service. That level of safety consciousness makes Reddaway the regional leader in on-time, damage-free performance.

So while the heavy trophies are for us, the results are for you--the customer.

Put your products in safe hands by visiting us online or calling at 1-888-420-8960.

Pictured above (L/R): Frank Lococo, CDS, Division Safety Manager; Mike Kolb, Division Safety Manager; Dave Yonemoto, Director of Safety

Meet the live chat team

Meet the live chat teamNeed more information just as you are trying to make a shipping decision? If you are online, click on the Launch Reddaway Chat icon in the upper left hand corner of any Reddaway webpage.

One click triggers a new window where you can ask questions, get answers and advice from Jennifer Valenzuela, Tina Peterson, Rachel Counsil or Paige Mulcahy--all in real time.

Their desire to serve customers through live chat along with excellent keyboarding skills led Jennifer, Tina, Rachel and Paige toward online customer service.

Jennifer joined Reddaway in 2007, Tina in 2008, Rachel in 2010 and Paige in 2011. They receive the same training call center employees receive to interact with Reddaway customers on the phone. The online connection is the only difference.

A chat typically starts within five seconds of a click on the Launch Reddaway Chat icon. Coverage is 6 a.m. to 6 p.m. Pacific time.

Along with superior service, customers enjoy a benefit unique to live chat: the option to multitask. "A person can talk with a customer on the phone and get information at the same time by chatting with us. Live chat is the fastest way to get answers. Give it a try," said Bruce Weaver, supervisor of customer solutions in the Reddaway Customer Care Group.

Jennifer, Tina, Rachel and Paige perform the same services provided through the call center: schedule pickups, track shipments, provide updates on PROs, send copies of delivery receipts via fax or email, and answer shipping questions.

When the chat is over, you can review what was said by simply scrolling your screen. You have a written transcript of the entire conversation.

Reddaway Chat is available anywhere you have an Internet connection. Start talking online with Reddaway today!

Next-day service helps growers grow their business

Next-day service helps growers grow their businessTo help growers in Washington, Oregon and Idaho respond to customers' orders faster, Reddaway has launched a next-day service for agriculture products and the food processing industry.

Timed for the growing season, next-day delivery is available to and from PascoBoiseTwin Falls and Pocatello from April 2 to July 31

As the first carrier to provide dedicated service for agricultural regions, Reddaway offers:

--Greater next-day reach
--Over 98 percent on-time service
--99.9 percent damage-free deliveries
--Dedicated customer service team

Next-day service is a competitive advantage in one of the most productive growing regions in the world. It is a competitive advantage for your business, too.

To learn more, visit or call 1-888-420-8960.

Taking customer appreciation to new heights

Anyone who has spent some time in the Los Angeles basin has probably caught a glimpse of the famous Goodyear blimp flying overhead--but few have had the opportunity to witness the view from the opposite side.
Taking customer appreciation to new heights
As a long-standing customer and partner, Reddaway was invited by Goodyear to a "bucket list" day in the blimp. Reddaway Account Manager Randy Gardner offered the experience to valued regional customers.
Twenty-eight customers from the Downey, Compton, and Orange facilities joined us on March 14 for a day among the clouds. Not a single person missed it. Some individuals took vacation days from work to ensure their ride in one of America's most beloved non-rigid airships.
"The great people at Goodyear provided us with a wonderful day on their Spirit of America blimp. It was a once-in-a-lifetime experience with good people, nice weather, great conversation, and of course, incredible views," said Randy Gardner.

Although not quite comparable to the blimp, we can put our customers on cloud nine with on time, damage-free service. For industry-leading performance for your shipping, go online or call at 1-888-420-8960.

Making good drivers better

Making good drivers betterDriving competitions make good drivers better.

The events include driving skills and maneuvering tests, a pre-trip inspection and a written examination covering vehicle operation and federal safety regulations.

The competitions are more than a test of how well a driver can operate a vehicle--they are a significant safety program that challenges the best and safest drivers first at the local level, then the state level and finally at the national level.

In California, two regional competitions--north and south--are held to determine who will compete at the state finals.

The Southern CA regional competition is April 21. Competitors from Reddaway are: Miguel Vargus, Gustavo Vargus, Salvador Morales (Fontana); Tracy Dewees, Jamie Corona, Jose Regis (Los Angeles/Downey); Larence Strugis (Los Angeles/Compton); Carl Gillon, Randy Obiedzenski, Abel Gonzalez, and Jose Araiza (Orange).

Top finishers at the state level advance to the national competition.

This year the National Truck Driving Competition is August 7-11 in Minneapolis, MN.

Watch upcoming issues of Reddaway Today for updates on our safety champions who are using the driving competitions to sharpen their driving skills.

We wish the best to our safety champions. They make us all safer!

Delivering an exceptional customer experience

Corporate sales teams create value for extended supply chains

The industry's three leading regional carriers--Reddaway, Holland and New Penn--have launched new corporate sales teams dedicated to customers operating extended supply chains.
Corporate sales teams create value for extended supply chains
The most important responsibility of a regional corporate account executive (CAE) is to know their corporate customers inside and out. They work to thoroughly understand customer supply chain, business, concerns and goals--then apply the services and expertise of Reddaway, Holland and New Penn to find more value along the supply chain. As part of this new alignment, each corporate customer will have a YRC Freight CAE as well.

Both CAEs work to identify and meet corporate customer needs. This approach provides subject matter experts, better communication and a more focused approach to solutions.
"In today's demanding economic environment, our customers require vendors who truly understand their supply chain and have a vested interest in their success. My goal is to provide solutions quickly and accurately," said Reddaway CAE Steve Botsch.

ReddawayHolland and New Penn each have broad service offerings with a focus on next-day deliveries within their regions keeping corporate customers closer to their regional customers and suppliers.

CAEs are a liaison between customers with the expertise to develop regional solutions including:
--Overnight and second-day shipping
--Distribution and consolidation services
--Expedited and guaranteed deliveries
--Custom projects and specialized solutions

Fifteen regional CAEs are ready to bring the collective value of Reddaway, Holland and New Penn to bear on the challenges affecting corporate customers. They are: Bill Breeding, Joanne Carr, Richard Salazar and Steve Botsch from Reddaway; Benjamin Law, Brian Corbett, Deborah Viteri, Gene Vanderboom, Jerry Neiheisel, Keith Berlan, Lem Goodpasture, and Mark Williams from Holland; John Barry, Nick Florin and Pete Shoudy from New Penn.

To learn more about the value we can bring to your extended supply chain, visit us online today.

Industry news
Truck tonnage rebounds in February

Truck tonnage rebounds in FebruaryThe American Trucking Association's truck tonnage index rebounded in February with a rise of .5% month-to-month.

In comparison to 2011, volumes were actually up 5.5% year-over-year hitting a level of 119.3 (100/base starting in the year 2000).

As a primary barometer for the broader economy, trucking metrics are tracked closely by Wall Street for signs that the economic recovery is gaining momentum.

Gasoline stocks drop significantly in latest EIA report

Gasoline stocks drop significantly in latest EIA reportAnalysts were expecting a drop of about 1.5 million barrels of gasoline in last week's Energy Information Administration report.

Most were surprised when stocks fell nearly three million barrels.

Problems in the West Coast with refinery capacity and maintenance shutdowns helped to create the significant drop in stockpiles.

The result will be a near-term increase in pump prices for most forms of fuel.

Getting a hint from the rail sector

Getting a hint from the rail sectorOne of the components that economists are starting to watch is the volume flowing through the intermodal segment of the rail industry.

Intermodal is the segment that is most closely related to trucking and typically provides an element of forecast value in understanding how the U.S. import/export sector is performing. 

Along with the ATA's report that February tonnage in the trucking sector was up slightly, intermodal activity as shown by the American Association of Railroads showed that year-over-year comparisons were somewhat flat against 2011, up just 2.3%.

Tips to make
your life easier
Find comfort in The Cloud

As you sit in front of your computer or mobile device, take a moment to consider the information stored there--work documents, photos, financial information, schedules, contact information--the list goes on.

Find comfort in The CloudNow imagine it all vanishing.

If that thought makes you feel a little queasy, then you might want to consider the benefits of cloud storage.

What is cloud storage? It's keeping data on a third-party server via a web-based interface. You upload files to the server over the internet to be stored safely and accessibly for future use.

Traditional modes of data storage rely upon physical devices susceptible to wear, tear, decay, and loss.

Every hard drive will eventually fail and at some point data will be compromised. Cloud-based data services employ redundancies and backup power systems to ensure information is safe and accessible.

Accessibility is key when it comes to cloud storage. You can access information from the host servers anywhere, at any time, on any device with an active internet connection.

If you are traveling with a laptop and need to access a file backed up on your cloud storage client--you can retrieve the file by simply logging onto the remote server and downloading it.

With greater stability and accessibility, many savvy computer users are adopting cloud storage as their primary means of data backup.

If you've ever fallen victim to a crashed hard drive, lost thumb drive or corrupted disc, you know just how inconvenient and damaging lost data can be. Consider liberating your data by means of third party storage in The Cloud. 

By way of the highway

Highlighting how trucking affects our lives, and the people who make it happen

According to the Bureau of Transportation Statistics, on a typical day in the United States about 32 million tons of goods valued at 25.2 billion dollars move via trucks on our nation's highways.

Here at Reddaway, we understand that at the core of those statistics are real, hardworking people--people who climb into a truck cab every day to keep America's gears turning. That's why we have created this series "By Way of the Highway"--to honor the people who transport the goods we need to survive. 

Reddaway veteran Jose Araiza (Orange, CA) was born with trucking in his blood. When Jose was growing up, his father and two brothers all drove trucks. He knew at a young age that trucking was something he would love to do. And in the end, he wasted no time in trying it for himself.

Reddaway veteran Jose Araiza (Orange, CA) At the age of 18, Jose Araiza obtained his commercial driver's license and started his career as a truck driver. He is currently in his 27th year of trucking, and his 19th with Reddaway, and he couldn't be happier.

"Honestly, I really, really enjoy what I do. It's not for everybody--you need to have the passion, patience and love for the trade. When you have that, it's liberating."

Jose certainly has all of that. A sincere love of truck driving is what compels him to leave the Orange facility at 10:30 p.m. four-to-six nights a week traveling some 520 miles to Orland, CA. "I love my family, and it's definitely hard to be away from them, but when I head to work, I'm happy."

Part of his joy comes not simply from manning a big-rig but also from being part of what he considers the very best carrier there is. "I really love working at Reddaway. I plan to retire here. There's always been a family atmosphere working here--open door policies, open communication--plus we have some of the best pay, best benefits, best equipment and best drivers out there. Overall, this is a really great company to work for."

Not only does Jose drive with a smile on his face--he also drives exceptionally well. Over his career he has accumulated nearly 2 million miles of accident-free driving, setting him amongst an elite group of his fellow truckers.

For Jose, his love of driving and his skills at the wheel go hand in hand. "It seems to me that loving the job makes it a lot easier to do it well. When you go to work happy, things just tend to go your way."

While a positive attitude can do wonders, Jose doesn't overlook the importance of training. Under the good graces of Orange terminal manager Bob Bohi, he and several other Reddaway drivers meet regularly at the facility outside of work hours to practice for the various local, state, and national truck "roadeos." Jose has competed for the past 4 years and looks forward to success in this year's upcoming NTDC events.

Jose combines his love for driving with a sincere commitment to safety--the definition of an ideal driver. Without safety leaders like Jose, Reddaway couldn't maintain the industry-leading levels of performance it does today.

With the safety, service, and smiles of people like Jose, Reddaway remains the best in the West.

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